I went to the BYD launch

I went to the BYD launch. It was an official brand launch, and it was the first time to introduce passenger models beyond commercial use such as buses, 1-ton trucks, and electric forklifts.

First of all, the first passenger model is the Ato3. It measures 4455*1875*1515mm in length*width*height, has a wheelbase of 2720mm and a tolerance weight of 1750kg. Roll the front wheels with a 60.48kWh LFP battery and a 150kW motor. Based on 18-inch wheels, the authorized total cost is 4.7/5.2/4.3/kWh for complex/city/highway and 321/349/287km for complex/city/highway.

Hyundai Motor's Kona Electric Long Range is 4355*1825*1580, 2660mm and 64.8kWh/150kW. Based on 17-inch wheels, at 5.5/6.1/5.0 and 417/454/371km, it can run about 100km longer. The external size is small, but in terms of efficiency, the Kona is better.

The problem is the price. The high-end Ato3 Plus costs 33.3 million won. Here, the audio system will change to a basic model, and the basic model without the power tail gate, front ventilation seat and multicolor interior lighting will cost 31.5 million won. LED lights, 12.8-inch rotation center monitor, panoramic sunroof, TMAP navigation, intelligent cruise control with lane keeping, rear-end collision assistance, 3D surround monitor, full auto air conditioner, digital key, and external V2L are all basic.

To match Kona with the same option, the premium long range (49.2 million won or 4.92 million won or 4.31 million won or 4.31 million won or 4.31 million won or 4.31 million won or 4.31 million won or 4.31 million won or 4.31 million won or 4.31 million won or 4.31 million won or 4.31 million won or 4.31 million won or 4.31 million won or 4.31 dollars) will be paid to Kona for subsidies from the government and local governments.

Even a rough estimate of the price difference between the two cars costs more than 15 million won. They are at least 30 percent cheaper. However, the quality of the interior is not necessarily poor. As you can see in the picture, not only the space but also the materials and artificial leather seats are smooth.

The Ato3 is said to have a DC fast charging speed of up to 88-89 kW. You might think this is slow due to the increase in ultra-fast charging these days, but my experience hasn't increased the speed of the Kona beyond 80 kW. The Casper Electric was about this much. We need to test drive this in February and check the actual mileage and charging speed.

One of the most impressive things about the brand was lowering the global temperature by 1 degree Celsius. The number of electric buses sold in Korea exceeded 1,000, and the cumulative mileage was 115.49 million kilometers, with a reduction of 123.96 million kilograms of carbon dioxide emissions. It was a consistent argument, including the supply of electric buses in Udo, Jeju.

We saw a clear direction with the launch of the car. To reduce distrust in "Chinese cars," we'll have an extended warranty repair period and maintenance network, and we'll let you experience the brand's technology through various customer experience events before making an attractive purchase at an attractive price. It's a simple but powerful strategy.

What I thought of was the Catfish Effect. Of course, this doesn't make sense biologically, and ecologically, it doesn't make sense. If you have a predator, you're more likely to cause stress and have negative consequences.

Now that we have a new player named BYD in the market, there will be a change somehow. The overall pie in the domestic market cannot grow, so it is essential to bring in the field of internal combustion locomotives to increase the number of electric vehicles. Just as Hyundai Motor's Casper Electric settled down last year after it was revealed that it was around 20 million won in the metropolitan area, if the Ato3 Plus gets a subsidy and reaches 29xx million won, it will be able to play the role of catfish in management. As is the case around the world, it is highly likely to lead to lower prices and popularization of electric vehicles.

I heard that the on-site response is not bad. There are quite a few people visiting and signing contracts today. There must have been a lot of news about the launch in articles, and many people saw it while preparing for the opening of the exhibition hall.

Personally, I think it's enough to be competitive as a product. Cheap is not a good word. If it's low specification, quality, and even lower price. It's literally aggressive

I think a test drive will be available around February. Let's get on it and talk about it again.

#BYD #Ato3 #ATTO3 #ElectricCar #ElectricCar #BrandRonning #Price #CarColumnistLee Donghee