Elon Musk's Tesla To YouTube From No Ads - Focus On Vehicle Safety In Ad Debut

Elon Musk's Tesla To YouTube From No Ads - Focus On Vehicle Safety In Ad Debut
11/16/2023 12:58am. (Benzinga Newswire)

Electric car giant Tesla is now officially running ads on YouTube, and one of the ads we saw on Benzinga focuses on the vehicle's safety.

What Happened: "Haha, that's right - Tesla is building the safest vehicle on Earth. People should know," explained Lars Moravi, Tesla's vice president of vehicle engineering, via X (formerly Twitter).

"We are the only car manufacturer in the world with millions of vehicles having a fully measured fleet," the ad adds, adding that the company has a full sense of what is located in the vehicle and how it operates from a sensing perspective.

He mentioned that this allows the company to understand the actual exposure and design the vehicle accordingly.

How it started: In May earlier this year, Musk said he was willing to challenge advertising away from the company's previous position moving away from traditional advertising.

When answering a YouTuber who suggested the advertisement to raise awareness about Tesla's various features, Musk said, "I think I share four big points, there are amazing features and features in Tesla that people don't know about."

"I believe in accepting offers, so I'll advertise a little bit and see what happens," he added.

He also outlined his ideas for good advertising as informative, visually appealing, and artistic elements.

The company and his billionaire CEO also frequently put emphasis on vehicle safety on the road. "Statistics speak for themselves. This is not a matter of opinion," Musk has said in the past.