<In life, it is more important than talent, knowledge, wisdom, and connections>
1. The biggest reason that prevents us from demonstrating our true abilities is not because we lack 'knowledge', 'wisdom', or 'information'. Not because we lack new 'strategies' or 'human connections'. It's not because we don't 'try' enough, nor because we don't have natural 'talent' or 'luck'.
2. These factors are of course helpful, but they are not decisive enough to make a difference.
3. You may have heard of 'knowledge is power', but I (=Brian Moran) disagree. Knowledge gains power only when it is utilized and put into action.
4. Nevertheless, people devote their lives to acquiring knowledge. What is it for?
5. You have to do something based on knowledge, and knowledge itself does not help anyone.
6. Likewise, no matter how great or great an idea is, it is useless until it is realized. The only ideas that can be rewarded by the market are those that have been realized.
7. No matter how clever you are, how well informed you are, how brilliant you are, how well-connected you are, how hard you are and what you are talented in, you must eventually do it. Practice is the biggest differentiator.
8. Both great corporations and successful people outperformed their competitors. The lack of ability to consistently execute is also the biggest barrier that keeps us from reaching a life we can live.
9. You have to execute well, so you can be free. This is the way we get what we want.
10. From our experience, most people can double or triple their income just by steadily practicing what they already know (without learning new things).
11. But (unfortunately) most people believe that having a new idea (rather than executing it) will magically work everything out, constantly chasing the next one.
12. (It means you're always chasing new ideas and tips without implementing what you already know.)
13. It doesn't matter what you know or who you know. What matters is what you did.
- Brian P. Moran et al., among The Great 12 Weeks
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