Hyundai Motor Chairman Chung Eui-sun

Hyundai Motor Chairman Chung Eui-sun

As far as I remember, he is one of the few conglomerates in Korea that has gone beyond the achievements of his grandfather Chung Ju-yung and father Chung Mong-koo to further brighten the family business.

After Hyundai acquired Kia in the past
When Kia is in the red
He took over as Kia's president after sitting on the task of securing the difference between Hyundai and Kia's lack of competitiveness and Hyundai Motor, which was in the hands of his father.

As you all know
In 2006, Audi's chief designer Peter Schrier, who was one of the world's top three designers at the time, was recruited to create a K5 sensation by putting Tiger Nose as a design philosophy.

After that, it successfully launched the K-series and achieved tangible results in building a brand identity differentiated from Hyundai Motor through RV enhancement.

In the organizational culture, the existing vertical culture of Hyundai Group has been reorganized into a horizontal and creative organizational culture, and Chairman Chung Mong-koo has retired from office and promoted the organization through the selection of young executives, leading the current Hyundai Motor Group.

Of course, the transition to a platform and the launch of the Genesis brand are the works of his father, Chairman Chung Mong-koo, but Chairman Chung Eui-sun's contribution to completing and developing them is great.

Like this, he's not just a hereditary power succession but he's a member of the group
It is thought to be almost the only third generation of chaebol.

But he is now a latecomer to Hyundai in the automotive industry
I think I'm facing a huge challenge with the advent of Tesla.

In terms of the management of a traditional company, Chairman Chung Eui-sun
I don't think there's anything to blame

What would Chairman Chung Eui-sun think of Tesla's Elon Musk?

Perhaps the thought of being a complete wall won't go away.

Hyundai-Kia is also my hometown

Even if I can't win first place, I sincerely hope that I will be the best company after Tesla.