Facebook(메타) 마크저커버그 페이스북에 올린글

방금 Meta의 분기별 결과를 공유했습니다.  현재 30억 명이 넘는 사람들이 매일 최소 하나의 앱을 사용하고 있습니다!  곧 여러분 모두에게 새로운 AI 경험을 제공하고 올해 후반에 차세대 Quest 헤드셋을 출시하게 되어 기쁩니다.

수입 신고서에서 제가 말한 내용은 다음과 같습니다.

이것은 좋은 분기였으며 우리는 제품과 비즈니스에서 성장 모멘텀을 보고 있습니다.  우리 커뮤니티는 이제 30억 명이 넘는 사람들이 매일 우리 앱 중 하나 이상을 사용하는 이정표에 도달했습니다.  Facebook은 또한 지난 분기에 전 세계적으로 일일 활동량이 20억 건에 도달한 데 이어 미국과 캐나다에서 일일 활동량이 2억 건이라는 이정표에 도달했습니다.

이제 잠시 후 우리 사업의 결과와 제가 기대하는 기회에 대해 더 자세히 이야기하겠습니다. 먼저 효율성 작업에 대한 업데이트를 공유하고 싶습니다.

효율성 작업의 목표는 우리를 더 나은 제품을 더 빨리 만드는 더 강력한 기술 회사로 만들고 재무 성과를 개선하여 어려운 환경에서 우리의 야심찬 장기 비전을 실행할 수 있는 공간을 제공하는 것입니다.

작년에 이 작업을 시작했을 때 우리 사업은 내가 원하는 만큼 잘 수행되지 않았습니다.  그러나 이제 우리는 점점 더 강력한 위치에서 이 작업을 수행하고 있습니다.  우리의 재정 상태가 개선되더라도 채용을 늦추고, 관리 구조를 평평하게 하고, 기술 부문에서 회사의 비율을 늘리고, 프로젝트의 우선 순위를 보다 엄격하게 정하면 작업 속도와 품질이 향상될 것이라고 저는 계속 믿습니다.  또한 재무 상태가 튼튼하면 변동이 심한 환경을 헤쳐 나가면서도 장기적인 우선순위에 집중할 수 있을 것이라고 믿습니다.

지금까지 우리는 채용 및 기술 그룹에서 올해 계획했던 구조 조정 및 정리 해고의 세 가지 물결 중 두 가지를 거쳤습니다.  5월에 우리는 비즈니스 그룹 전반에 걸쳐 세 번째 물결을 수행할 것입니다.  이것은 어려운 과정이었습니다.  하지만 이 작업이 완료되면 직원들에게 훨씬 더 안정적인 환경이 제공될 것이라고 생각합니다.  올해 남은 기간 동안 분산 작업 모델 개선, 생산성 향상을 위한 AI 도구 제공, 전사적으로 불필요한 프로세스 제거에 집중할 것으로 기대합니다.

제품 및 비즈니스로 이동하면 앱 전반에 걸친 강력한 참여 성장과 수익 창출 효율성에 대한 좋은 진전이 결합되어 좋은 비즈니스 결과를 이끌어내고 있습니다.

Reels는 Facebook과 Instagram 모두에서 빠르게 성장하고 있습니다.  Reels는 또한 지난 6개월 동안 두 배로 증가하여 매일 20억 회 이상 Reels를 다시 공유하는 사람들과 함께 계속해서 사회적 관계를 유지하고 있습니다.  릴은 또한 전반적인 앱 참여를 증가시키고 있으며 우리는 짧은 형식의 비디오에서도 점유율을 얻고 있다고 믿습니다.

오늘 논의하고 싶은 핵심 주제는 AI입니다.  저는 지금 우리의 로드맵을 주도하는 두 가지 주요 기술 물결, 즉 오늘날의 거대한 AI 물결과 미래를 위한 빌딩 메타버스 물결이 있기 때문에 여러 통화에 대해 강조했습니다.  우리의 AI 작업은 두 가지 주요 영역에서 이루어집니다. 첫 번째는 피드에서 릴, 광고 시스템, 무결성 시스템에 이르기까지 우리의 모든 제품을 지원하는 대규모 추천 및 순위 인프라이며 우리가 많은 시간 동안 작업해 온 것입니다.  두 번째는 완전히 새로운 종류의 제품과 경험을 가능하게 하는 새로운 생성 기반 모델입니다.


I just shared Meta's quarterly results. There are now more than 3 billion people using at least one of our apps every day! I'm excited to bring new AI experiences to all of you soon, as well as launching the next generation Quest headset later this year.

Here's the transcript of what I said on our earnings call:

This was a good quarter and we're seeing growing momentum in our products and business. Our community reached the milestone that now more than 3 billion people use at least one of our apps each day. Facebook also reached the milestone of 200 million daily actives in the US and Canada after last quarter reaching 2 billion daily actives worldwide.

Now, in a moment I'll talk more about the results in our business and the opportunities that I'm excited about, but first I want to share an update on our efficiency work.

The goals of our efficiency work are to make us a stronger technology company that builds better products faster, and to improve our financial performance to give us the space in a difficult environment to execute our ambitious long term vision.

When we started this work last year, our business wasn't performing as well as I wanted. But now we're increasingly doing this work from a position of strength. Even as our financial position improves, I continue to believe that slowing hiring, flattening our management structure, increasing the percent of our company that is technical, and more rigorously prioritizing projects will improve the speed and quality of our work. I also believe that a stronger financial position will enable us to weather a volatile environment while remaining focused on our longer term priorities.

So far we've gone through two of the three waves of restructuring and layoffs that we had planned for this year -- in our recruiting and technical groups. In May we're going to carry out our third wave across our business groups. This has been a difficult process. But after this is done, I think we're going to have a much more stable environment for our employees. For the rest of the year, I expect us to focus on improving our distributed work model, delivering AI tools to improve productivity, and removing unnecessary processes across the company.

Moving on to our products and business, we're seeing strong engagement growth across our apps and good progress on monetization efficiency, which combine to drive good business results.

Reels continues to grow quickly on both Facebook and Instagram. Reels also continue to become more social with people resharing Reels more than 2 billion times every day, doubling over the last six months. Reels are also increasing overall app engagement and we believe that we're gaining share in short-form video too.

A key theme I want to discuss today is AI. I've emphasized for a number of these calls now that there are two major technological waves driving our roadmap -- a huge AI wave today and a building metaverse wave for the future. Our AI work comes in two main areas: first, the massive recommendations and ranking infrastructure that powers all of our products -- from feeds to Reels to our ads system to our integrity systems and that we’ve been working on for many, many, years -- and, second, the new generative foundation models that are enabling entirely new classes of products and experiences.

Our investment in recommendations and ranking systems has driven a lot of the results that we're seeing today across our discovery engine, Reels, and ads. Along with surfacing content from friends and family, now more than 20% of content in your Facebook and Instagram feeds are recommended by AI from people, groups, or accounts that you don't follow. Across all of Instagram, that's about 40% of the content that you see. Since we launched Reels, AI recommendations have driven a more than 24% increase in time spent on Instagram.

Our AI work is also improving monetization. Reels monetization efficiency is up over 30% on Instagram and over 40% on Facebook quarter over quarter. Daily revenue from Advantage+ Shopping Campaigns is up 7x in the last six months.
Our work to build out business messaging as the next pillar of our business is making progress too. I shared last quarter that click-to-message ads reached a $10 billion revenue run-rate. Since then, the number of businesses using our other business messaging service -- paid messaging on WhatsApp -- has grown by 40% quarter-over-quarter.

Our success here depends on delivering results for other businesses, and at our scale that can have macroeconomic effects. We recently did a study with economists at UC Berkeley to understand the impact our services make, and they concluded that every dollar spent on our ads drives on average $3.31 in revenues for our advertisers in the US. So that means over $400 billion in economic activity annually is linked to supply chains relying on our platforms, supporting more than 3 million jobs.
Beyond recommendations, the other major focus of our AI work is foundation models to enable a lot of new use cases including generative AI.

It’s been a pretty amazing year of progress on this front, and the work happening now is going to impact every single one of our apps and services. I'm incredibly excited to ship more of the things that we're building over the coming months.

I want to share a little about our approach and what you can expect to see from us. The specifics are going to come into focus as we ship more of these things, so these are just themes for now.

First, for our products, we're always focused on connection and expression, and I expect that our AI work will reflect that. I think there's an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful. We're exploring chat experiences in WhatsApp and Messenger, visual creation tools for posts in Facebook and Instagram and ads, and over time video and multi-modal experiences as well. I expect that these tools will be valuable for everyone from regular people to creators to businesses. For example, I expect that a lot of interest in AI agents for business messaging and customer support will come once we nail that experience. Over time, this will extend to our work on the metaverse too, where people will much more easily be able to create avatars, objects, worlds, and code to tie all of them together.

Next, let's talk about the technology platform to enable this. Right now most of the companies that are training large language models have business models that lead them to a closed approach to development. I think there's an important opportunity to help create an open ecosystem. If we can help be a part of this, then much of the industry will standardize on using these open tools and help improve them further. So this will make it easier for other companies to integrate with our products and platforms as we enable more integrations, and that will help our products stay at the leading edge as well.

Our approach to AI and our infrastructure has always been fairly open. We open source many of our state of the art models so people can experiment and build with them. This quarter we released our LLaMa LLM to researchers. It has 65 billion parameters but outperforms larger models and has proven quite popular. We've also open-sourced three other groundbreaking visual models along with their training data and model weights -- Segment Anything, DinoV2, and our Animated Drawings tool -- and we've gotten some positive feedback on all of those as well.

Finally, let's talk about AI infrastructure and capex. This has been a major investment for us. A couple of years ago, I asked our infra teams to put together ambitious plans to build out enough capacity to support not only our existing products but also enough buffer capacity for major new products as well. This has been the main driver of our increased capex spending over the past couple of years. Now, at this point, we’re no longer behind in building out our AI infrastructure, and to the contrary we now have the capacity to do leading work in this space at scale. As these new models and use cases continue scaling, we're going to need to continue investing in infrastructure, although we'll have a better idea of the trajectory of that investment later in the year once we can gauge usage of some of the new products that we’ll launch.

Beyond AI, the other major technology wave we're focused on is the metaverse. A narrative has developed that we're somehow moving away from focusing on the metaverse vision, so I just want to say upfront that's not accurate. We've been focusing on both AI and the metaverse for years now, and we will continue to focus on both.

The two areas are also related. A breakthrough in computer vision was what enabled us to ship the first standalone VR device. Mixed reality is built on a stack of AI technologies for understanding the physical world and blending it with digital objects. Being able to procedurally generate worlds will be important for delivering compelling experiences at scale. And our vision for AR glasses involves an AI-centric operating system that we think will be the basis for the next generation of computing. Metaverse technologies will also help to deliver AI as well. For example, embodying AI agents will take advantage of the deep investment we've made in avatars over the last several years.

Building the metaverse is a long term project, but the rationale for it remains the same and we remain committed to it.

In the near term, we've reached a few milestones that I think are worth calling out. More than a billion Meta avatars have now been created. Since last year, the number of titles in the Quest store with at least $25 million in revenue has doubled. More than half of Quest daily actives now spend more than an hour using their device.

The next milestone is that we're gearing up to launch our next generation consumer virtual and mixed reality device later this year. We launched Quest 2 almost three years ago at this point. It was a very big step forward for VR, and I'm really excited to show the world all the improvements and new technology we've developed since then at a price point that will be accessible for lots of people.

Alright, so that's what I wanted to cover today. We're seeing good momentum in our products and business. We have incredibly exciting opportunities ahead in our Family of Apps, AI and the metaverse. I'm confident that our efficiency work will improve our ability to execute on all of this. As always, I'm grateful for our teams for all of your work. I know this has been a challenging period, but I'm proud of the work that you're doing. And I'm also grateful for all of you for being on this journey with us.