다이소가 천원짜리 팔아서 엄청난 수익을 거두는것을 보면 진짜 놀랍습니다.

<Can Daiso grow like Amazon?>

다이소가 천원짜리 팔아서 엄청난 수익을 거두는것을 보면 진짜 놀랍습니다.

1. How did Daiso make 3 trillion won in sales by selling 1,000 won products?

2. Daiso has clearly seen remarkable growth in appearance. Daiso has grown at an annual rate of 20-30% since its first store opened in 1997.

3. It easily surpassed 100 billion won in 2006, 200 billion won in 2008, and 400 billion won in 2010. It surpassed 1 trillion won in 2014, 2 trillion won in 2018, and 3 trillion won in 2021.

4. Thanks to this growth, the company won the grand prize in the Korean franchise hosted by the Dong-A Ilbo in the following year when it opened its first store, and received the $100 million Export Tower in 2002, the Brand of the Year Award in 2008, and the Korea Chamber of Commerce and Industry's Distribution Honor Award in 2010. It received the 19th Presidential Award in 2014, and the Golden Tower Industrial Medal, the highest honor as an entrepreneur, in 2016.

5. That's why many people are interested in and analyze Daiso's success factors. Kim Byung-do, a professor at Seoul National University's business school, chose "uniform price policy," "product development capability," and "distribution center" as factors for his success.

6. Some mention 'quality management and logistics innovation', 'product planning and product supply power', and others mention 'various attractions' and 'comfortable stores'. High quality, low price, composition of various products, etc. would all be correct.

7. However, the factors that I (=Park Geun-hye administration) think are a little different. Wasn't it the most important factor for success by sticking to the essence of the business of "household goods uniform price shop"?

8. As I have stated many times, I neither majored in business nor dreamed of becoming a businessman. I was forced to start a business late at 45 to earn a living, and I worked with all my might, thinking that I should never fail. There were many things that I lacked, so I took notes and studied.

9. What I realized was that the core of the uniform price business is 'product' and 'price'. (Customers who come to the uniform price shop are always 'cheap price' and 'want good products.')

10. (So) I always put the customer at the center and thought fiercely about what products and prices to satisfy the customer.

11. The secret (to Daiso's success) was surprisingly simple. (Just) staying true to the basics. Knowing and practicing the essence, keeping the small things, and those small changes piled up to become Daiso today.

- Park Government, <Manage 1,000 won>