스타벅스 고객점유율 급감

The evaluation that Starbucks is not producing the same "vibes" as before, and existing regulars are becoming less frequent is a "feel" of many, but it is proven by the actual number.

Customer Experience, Not Deal - Starbucks Is Super Short Real Estate Leasing Business

스타벅스도 이제 성장력이 많이 떨어지는것 같습니다
옛날에는 성장성장 고속성장하는 모습만 보였는데
아무래도 이제는 경쟁업체가 너무 늘어나다보니... 가격경쟁에서도 밀리고있는게 아닌가 싶습니다.

"It is also under fire that current CEO Laxman Narasi is a former consultant who has worked for nearly 20 years at McKinsey alone and is a 'data guy' who particularly emphasizes 'data'."

The management of Cheonjo-guk's airplane company, whose doors have frequently fallen off recently, was also a former GE Bean Counter.
In terms of the number of stores, the slump has become serious in the Chinese market, which is still supposed to continue to grow, following the U.S. mainland, where growth has already stopped, and the first quarter's earnings were well below expectations, causing some shock. In both the U.S. and China, same-store sales decreased, and in the U.S., store traffic decreased.

Starbucks' mobile app strategy remains a key player in the company. However, the main assessment following the release of its first-quarter earnings was that many customers now do not follow the "data" results they analyzed and that they need to quickly identify the cause.

As digital sales capabilities continued to be strengthened, the volume of transactions through apps increased. But will people buy coffee that they just order and take from an app without using space in a coffee house that sells coffee that costs $5 to $7?

In a way, it has become a problem that needs to be reconsidered from general standards.

Starbucks has grown relentlessly in the late 2000s as digital innovation through mobile apps combined with coffee and its space. However, this mobile app is no longer a medium for a good coffee-drinking experience, but rather makes customers feel as if they are just buying a 'product' quickly. In other words, it gives the impression of simply doing a 'product transaction' rather than buying the customer experience that has been emphasized so much.

On top of that, Howard Schultz, the creator of Starbucks, made headlines last week when he criticized the company's current management, and that's where he was pointing out that it was. (The story goes big, "displaying" the current management of a legendary executive who remains influential among people.) The gist was to emphasize "experience" and make Starbucks' brand continue while reducing the feeling of "deal."

This article has received a lot of sympathy because there are already many customers who feel that Starbucks is not the same as before. In addition, the fact that current CEO Laxman Narashi is a "data guy" who has worked for McKinsey alone for nearly 20 years and is a "data guy" who particularly emphasizes "data." (Howard Schultz personally selected and handed over the position.)

Yesterday's story looked at the recent Starbucks performance story, what kind of repercussions Howard Schultz's writing is making, what are Starbucks' problems and how serious they are. Although it has not yet been concluded, it is possible to point out from the current standards what problems many people still need to overcome in order for their beloved brands to continue to grow.

+ Of course, it is a story that can be read while looking back on the situation of Starbucks in Korea. And in a way, there is a part that can be compared to the recent 'situation' in Korea. Anyway, it is a good story to look at the evening before the holiday and on the holiday.