A Samsung story from a family gathering.

A Samsung story from a family gathering.

1. My younger brother, who has been working at Samsung Electronics' Global Marketing Room for more than 12 years and has only been in charge of flagship, said that the Galaxy S25 has recorded the highest sales volume in the S series ever. There have been talks about the quietness of the launch of Samsung flagship mobile phones at events in January, including CES, but the strategy seems to have worked well, considering that the launch of Samsung's flagship mobile phones has recorded all-time sales. Of course, I think it is the efforts of my younger brother and the whole room, who have been working 7 to 24 hours since the launch show. When you look at your work, you are more than a start-up.

2. As a Samsung family, I change my smartphone every year and I also decided to move to an ultra model this time, but my wife's project with Samsung on Kakao was summoned out of the blue. It's the Smart Switch project, which anyone who uses a Samsung phone will use when moving their phone. At this time, you can use a KakaoTalk drawer for moving KakaoTalk, but in fact, the best way to preserve and transfer it is through Smart Switch. When moving KakaoTalk, even if you don't subscribe to a drawer, you can move it well as a whole if you move it to Smart Switch, especially the open chat room part can't be transferred to a drawer, but Smart Switch is okay. This was accomplished by my wife's main role and collaboration with Samsung.

3. Samsung Electronics' semiconductor division's production and vertically integrated design to production quality are still difficult for SK Hynix to keep up with, even though they have tried for years. So, we prepared internally to make the most of this capability and overcome the current difficulties with breakthrough technology advancement. This is a story with other presidents' families at a family gathering, and despite many concerns about Samsung's future, the system's Samsung DNA has not yet disappeared, and the hard work of those who work hard will still shine. Chairman Lee Jae-yong has also taken the legal weight off in many areas, so I think it is the game we have seen from now on.

In order for Korea to do well in the AI field, I think Samsung, which has the most cash mobilization, brand power, and smartphone hub except for the country, should move even if there are many criticisms and difficulties. I also want to create momentum that can be collaborated someday, and the establishment of Herbert Computer, Inc. is an approach to what Samsung cannot do at this point.