Bloomberg had a pretty big exclusive. It shows how the share of Japanese automak

Bloomberg had a pretty big exclusive. It shows how the share of Japanese automakers, which was strong before 2019, slowly gave way to Chinese companies between 2019 and 2024 in Southeast Asia, Japan's core market, and we can see that Chinese companies are gradually replacing Japanese cars that were dominating the market.

In the past, when I went to Indonesia, I felt it right away. The street cars are literally 100% Japanese cars. (In fact, it was 96-97% as of 2019) And if you've seen a market, you think, "I'm going to think like this."

"Will other companies be able to break through this solid wall?"

However, Chinese automobiles, particularly electric vehicles, eventually penetrated the market. In Indonesia, Japanese cars' market share fell to 80%, while in Thailand, their market share, which reached 80%, already fell to 60%.

Toyota is still trying to minimize its market share loss in these markets, but it is holding out as Toyota alone. (Toyota usually accounts for 30 to 40 percent) The remaining brands are becoming increasingly weak.

It's not that there's not much change happening because it doesn't seem to be seen around us. Electric cars are changing the landscape of the global automobile market, and Germany, Japan, and the United States, which have leading automakers, including Korea, are certain to stop growing unless they catch up quickly with the race.

Legacy companies, which did not pay much attention to the current state of electric vehicle development in China, were surprised as Tesla's consumer group gradually passed the early adopter stage between 2018 and 2019. Electric vehicle development began in earnest in 2020, but major companies such as Volkswagen and Toyota are now far behind in the technology competition. (This is clear from Volkswagen's recent situation.) This is also one of the strong hints about the future of the short and long-term automobile market.