[Electric cars fight back]

[Electric cars fight back]

By early 2023, the momentum of electric vehicles had been sky-high, but high interest rates and high prices had cooled the heat somewhat.

Since the end of 2023, there has been a hybrid trend, and recently Hyundai Motor has established a new internal combustion engine development organization.

However, an EV fightback is expected this year. BYD has already launched cheaper EVs in Europe and the U.S. than its peer-to-peer internal combustion engine cars, followed by other Chinese makers.

Along with lower battery prices, higher productivity and lower costs due to learning effects, verification and regulation based on "real data" on greenhouse gas emissions or fuel efficiency of hybrid cars is expected.

Also, since investment in upstream oil, gas, and coal has already been halved for four years, international oil prices will not fall below $80 until 2030, and the high maintenance cost of internal combustion engine cars will be an issue along with the cost of greenhouse gas emissions.

New technology products are most dangerous when excessive heat is cooled by Hyper, and when excessive competition causes prices to plunge and the industry to collapse. This is because the market's game change has been from then on. When existing operators are careless, the game turns upside down with high cost-effectiveness.

Hyundai's Granger these days costs almost 50 million won if you add more options. It's a little more expensive with a hybrid. For the same price, would you buy an internal combustion locomotive or an electric car?